Tonight at the Toronto Raptors game, bell and social media company Snap Inc. (snapchat) will introduce A new immersive experience for fans using Snapchat’s gamified in-arena 5G Augmented Reality (AR) lens.
Fans at Scotiabank Arena in Toronto who have a 5G device will be able to engage in a shared AR experience through Snapchat’s gamified ‘pop-a-shot’ style Connected Lens experience, where they can choose a team to play in real time shooting baskets together to contribute to a collective score. The team with the highest score wins.
To participate in the experience, fans must open the Bell 5G Shot Clock AR lens in Snapchat or scan a Snapcode presented on the jumbotron. Those who do not have a 5G device can still participate via the single player version of Lens over 4G or LTE networks.
With this partnership, Bell and Snap aim to introduce the next generation of live entertainment experiences powered by AR and 5G.
“We know sport brings people together and that connectivity, whether at home or in the stands, is integral to the overall fan experience – and we look forward to unlocking even more of the magic of AR,” Annie Lawrenson , said the senior director. Global carrier partnerships in Snap Inc.
Bell 5G Toronto Raptors AR Lens will be available for a limited time during the upcoming four toronto raptors welcome toronto Games at Scotiabank Arena.
Tonight, the Toronto Raptors will take on the New York Knicks. Other upcoming games featuring the AR experience are against the Bolton Celtics (January 21), Utah Jazz (February 10) and the Minnesota Timberwolves (March 18).