The Delhi High Court passed an interim injunction stating that Amitabh Bachchan’s photo, voice and name cannot be used without permission. The court noted that the plaintiff is a well-known personality and has been represented in various advertisements. The court said, “The Plaintiff is aggrieved by the Defendants using their celebrity status to promote their own goods and services without their permission or authorization. Having considered the Plaintiff, I am of the prima facie view that The case is made.”
This comes after Bachchan moved the Delhi High Court to protect his image, voice and name by restraining the public at large from infringing on his personality and publicity rights. Personality rights are rights governing the commercial use of a person’s identity, including their name and image.
The court said that Bachchan is likely to suffer irreparable harm and damage if the order is not passed, and certain activities may bring him into disrepute.
The High Court directed the Telecom Ministry and other authorities to ensure the removal of all infringing content identified by the petition. The Telecom Service Provider will make public the phone number used for illegal use of Bachchan’s name and voice.
The Department of Telecom has also been asked to direct internet service providers to remove online links that are infringing on the personality rights of Amitabh Bachchan.
Senior advocate Harish Salve appeared for Amitabh Bachchan. The lawsuit filed by Amitabh Bachchan sought to ban mobile application developers, who were operating the lottery illegally by linking it with Kaun Banega Crorepati (KBC), book publishers, T-shirt sellers and other businesses.
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