Nokia shares updated strategy and new logo at MWC 2023

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nokia on sunday Unveiled An updated company and technology strategy, as well as a “brand refresh” Mobile World Congress 2023 in Barcelona.

“Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of the network – pioneering a future where networks meet the cloud,” said Pekka Lundmark, Chief Executive Officer Nokia, “To signal this ambition, we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. This is Nokia, but not as the world has seen us before.

nokia new logo

Nokia described the new logo as “a symbol of the energetic, dynamic and modern Nokia”. But more importantly, it appears like a last-ditch effort to strip away the identity of its mobile business.

“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is all about,” Lundmark Said Bloomberg.

Accordingly, the new strategy describes the Finnish company as “seizing opportunities beyond mobile devices”, its core line of business which it sold to Microsoft in 2014, a fateful deal that saw the Redmond giant lose at least US$8 billion in damage occurred.

In 2016, the Nokia brand was sold HMD GlobalAn entity founded by former Nokia employees. HMD has Confirmed told news site The Verge that Nokia’s rebrand does not affect its own use of the original logo. “Like our three new Nokia-branded phones, the three new devices we announced this week, the Nokia G22, Nokia C22 and Nokia C32, continue the great momentum associated with the classic Nokia logo,” said Lars Silberbauer, Chief Marketing Officer, HMD.

The new logo aims to expand its network business, enhance R&D (research and development) in Nokia technologies and 6G, as well as implement new business models including solutions as a service with the aim of expanding Nokia’s customer base. Also sought to demonstrate the company’s push. Base.

“As the world increasingly evolves to rely on connectivity, networks will become the underlying fabric for everything digital, where network performance and usability will have equal weight and importance,” Nokia said in a release. That change.

The company also said it aims to become a “trusted provider of choice” in the industry by turning ESG (environmental, social and governance) commitments into competitive advantage.

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