Singham Actress Kajal Aggarwal has turned investor. She has now joined direct-to-consumer Ayurveda brand The Ayurveda Company as the first investor to open its Series A funding round. The Series A round is expected to reach $15 million.
Talking about his investment, Agarwal shared that the brand stands out because of its honest, ethical and handpicked Ayurvedic formulations. He continued, “I truly believe that Ayurveda has the power to change this world, making it a better, kinder place, which is why I am committed to helping Ayurveda company’s mission to heal the world with Ayurveda.” joined.”
Earlier in October, the company had also launched an ad campaign featuring Agarwal for its Dashapushpadi range.
According to Sridha Singh, co-founder and CEO of the Ayurveda company, Agarwal is an ardent promoter of a natural and holistic lifestyle. “Growing up, we, the Millennials, have had a distant relationship with Ayurveda. It is time to introduce the coming generations to the life-changing habits and benefits that Ayurveda can bring to enhance their quality of life and enhance the quality of this powerful traditional system. provides for adoption in every household in India and globally,” he said.
The Ayurveda company, which launched in 2021, raised $3 million in its seed funding round from Wipro Consumer Care Ventures, Rahul Gupta of Tricity Technologies and Harsh Gupta of School of Design and Entrepreneurship.
“The Ayurveda Company enjoys a strong online community associated with Ayurveda. Our e-commerce through Ayurvedic consultation-based buying on the website and strong sales traction in over 30 marketplaces such as Amazon, Myntra, Nykaa, Flipkart, First Says Param Bhargava, founder of The Ayurveda Company, Cry, Blink It, among others.
Bhargava further said that the funds raised will be employed for deeper digital and retail penetration.
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