TD Bank (TD) has announced that it has launched a number of immersive experiences using virtual reality (VR) to provide interactive engagement for customers and co-workers. TD aims to use these virtual experiences to help create a new way for co-workers and customers to interact with the bank.
the company is cooperating capcoa global management and technology company, with hypnotized, an enterprise VR company. Together, they launched TD’s Virtual Reality (VR) Co-op and Intern Pilot Program, which aims to create a more immersive and collaborative experience for new TD associates.
More than 100 interns, primarily from the Platform and Technology and Digital and Innovation teams, were given the opportunity to opt-in to the program which will run from January to April 2023.
“We are excited to offer this compelling experience that allows our interns and co-op students to connect with each other, develop a sense of community and embrace our TD culture,” said Irene Santos, vice president of global talent acquisition at TD. gives.”
Students received virtual reality headsets, created their own personalized avatars, and participated in several 3D immersive programs including:
Networking Session: These sessions are designed to help build a peer network of interns and co-op students as well as TD associates from across the bank. Participants are able to participate in virtual networking events such as scavenger hunts, and team building activities such as dodgeball, bowling, and an escape room.
Live Leadership Panel Discussion: Participants are given the opportunity to participate in panel discussions with leaders from across the organization for career advice.
Innovation Challenge: Participants are placed into groups and given a real world problem that TD is currently facing. They have 60 days to work with their group and their advisor to create an innovative solution to the problem. Virtual reality pilot participants have access to collaboration and design tools that will allow them to work together and build prototypes.
“We are on the threshold of a new engagement with Web 3.0, and virtual reality platforms are just scratching the surface of how TD can engage with its customers,” said Rizwan Khalfan, TD Bank Group Chief Digital and Payments Officer. “Immersive VR provides opportunities to develop rich environments with immersive experiences in mind, and connects us to our customers in a more intuitive way.”
Also working with td flybitsA context-aware computing company, to create a proof-of-concept gamified financial literacy VR experience where users make financial decisions and learn how those decisions will affect their finances.
Targeting people under the age of 25, the interactive 3D experience built on the Flybits Open Dome platform asks participants to make financial decisions regarding spending, credit, savings and investments. Users can interact with tools that help them see how their decisions affect their financial well-being.
In the gamified experience, users collect items and badges for making good financial decisions, and ultimately, achieve a financial personality that aligns with the decisions they make.
“We wanted to evaluate and understand how virtual reality and gamification provide a better personalized learning experience for young audiences, leading to an audience-driven approach with a customer-centric lens,” said Hussain Rahnama, founder and CEO of . Creates a unique experience.” Flybits. “Both Flybits and TD are leaders in creating incredible user experiences; Together we can continue to test and create new ways that can bring audiences closer and create deeper connections.
TD and Flybits have also created an interactive virtual commercial banking experience to test user comfort with 3D navigation and VR technology. The aim is to find new ways to increase customer engagement and an alternative to advice in an immersive setting.
The proof-of-concept, launched in October 2022, featured dashboards that could describe information such as cash position, lines of credit and relevant banking products to potential customers. It also featured a live video call capability where potential commercial customers can connect directly with TD Relationship Managers in real-time to ask questions.
“We are always looking to enhance our digital capabilities and design experiences that exceed the expectations of our customers and the associates we hire,” said Imran Khan, head of innovation at TD Bank.
