Fitness paraphernalia sales boomed during the pandemic: In 2020, Canadians increased their spending on dumbbells, resistance bands and stationary bikes by more than 40 percent—and it’s hardly slowing down as people get out of their went back to the living room and the gym, innovation in wearable trackers, technical accessories And sales of high-performance clothing are on the rise, expected to reach US$16.56 billion by the end of the decade.
Here, we’ve rounded up the hottest new fitness products to hit the market.
on Cloudneo Runners
These low-profile runners are part of a subscription-based program, through which you receive the shoes on loan, wear them until you’re done, then ship them back to the company’s headquarters, where they’re fully serviced. recycled into new form.
$35/month, on-running.com
Peloton Guide
The company’s latest device plugs into your TV to serve up customized classes with a side-by-side view of you and the instructor, making it easy to mirror form and technique.
$395 + $30/month, www.onepeloton.ca
Ultimate Years UE Fits
These wireless buds have a battery life of 20 hours. They mold to the unique shape of your ears, so there’s little chance of losing one during high-impact workouts.
$250 ultimate.com
aura ring
This innovative ring has net partnerships with the NBA and WNBA. Its sensor technology connects to an app to deliver insights on everything from sleep patterns to heart rate to body temperature.
$399 chapter.indigo.ca
lola massage gun
Less bulky than its competitors and with four interchangeable heads, this pocket-sized muscle massager is specially designed to target post-workout stiffness in women’s bodies.
$125 chapter.indigo.ca
dure
Sport this moisture-wicking antimicrobial T-shirt from Vancouver brand Deuer both in and out of the gym.
$59 duer.ca
Carmel
Designed in PEI by a team of avid cyclists, these padded shorts with breathable bib straps are built for comfort during both outdoor rides and stationary-bike workouts.
$195 caramelcycling.com
Lululemon
The $56 billion activewear giant from B.C. has combined 20 years of fabric innovation with feedback from athletes with a lightweight line of running apparel like this knit one-piece.
$198 lululemon.com
mixer
The right bra can make or break a workout. This one, from Toronto-based Mixi, features a supportive chest band, eight-way stretch, removable cups and a mesh insert for breathability.
$130 michiny.com
mec
A modern spin on the Vancouver brand’s classic ’90s duffel, this roomy recycled-nylon bag is durable enough to tote all of the above in style.
$79.99 mec.ca
This article appears in print in the Winter 2023 issue of Canadian business magazine. buy issue for $7.99 Or better yet, subscribe to the quarterly print magazine for only $40,
