The Good Glamm Group acquires majority stake in Twinkle Khanna’s content platform, Tweak

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Content-to-commerce unicorn The Good Glam Group has acquired 51 per cent stake in actor-turned-entrepreneur Twinkle Khanna’s digital venture Tweak for an undisclosed amount. In a statement, the company revealed that the acquisition will enable The Good Glam Group to gain access to Tier I markets in which Tweak has a strong presence.

Tweak is a digital platform that talks about challenges and issues related to women. From relationships to sustainable living, it brings up a range of topics. The platform is a huge hit among women and has around 466k followers on Instagram.

Commenting on this development, Khanna said, “This strategic partnership will provide Tweak India a cohesive platform to grow and optimize its strengths. In building a scalable business, one must always be ready to take the next leap and I am confident that the merger with Good Glam Group will help me pull off Produnova with the three right acrobatics and ensure that we all stay on our feet Stand firm. ,

Post this cash and stock deal, the Mumbai-based brand will operate under Good Media Company, which is headed by Priyanka Gill, co-founder of The Good Glam Group. In addition, Khanna will continue in his role as Tweak’s founder and CEO. She will secure a seat in The Good Glam Group as a stakeholder.

Gill said he has always admired Khanna’s intelligence and patience. “What Twinkle has created with Tweak India is phenomenal and I am really excited to welcome her to the Good Glam family. We look forward to creating impactful content together at Good Media Company to reach and engage new audiences,” she revealed.

The Good Glam was founded by Darpan Sanghvi, Priyanka Gill and Nayya Saggi. There are many digital media organizations under it which include POPxo, ScoopWhoop, MissMalini and BabyChakra. It also has presence in Dubai and Singapore.

It is backed by marquee investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures.

Read also: Funding Winter: PE/VC investment in Indian start-ups picks up in November 2022, but sees a 28% year-on-year decline

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