The Triple Threat of a Triple Bottom Line

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In case you hadn’t already noticed, Canada’s workforce is changing. It is expected that by 2030, nearly 30% of this will be made up of Gen Z employees – bringing greater expectations for social good and a triple bottom line to the office. In mental health, climate change and other social issues affecting our daily lives, businesses with innovative solutions and proven impact are leading Canada’s marketplace of the future; Attracting global stakeholders and top talent from the country.

People, Planet and Profit

Today, record-breaking funding is enabling businesses dedicated to the triple bottom line: people, planet and profit. These businesses believe that there should be a purpose behind what you do and that corporate responsibility is as paramount to the success of the business as its profit. In nearly every industry, these businesses are leveraging their social value for long-term growth, they are discovering the inherent financial benefits and the market is responding.

In its recent State of Climate Tech 2022 report, Big Four accountancy firm PwC found that climate tech funding represented more than a quarter of every venture dollar invested in 2022. Global warming and climate change – one of the most searched questions on Google.

So, what does this mean for Canada’s emerging workforce or one out of four Employees considering a career change? Gone are the days of compromising your integrity to get your dream job. If working for an employer who shares your interests and values ​​is a top priority, then you’re in good company—80% Gen Z people feel the same way. As more home-grown start-ups emerge with ambitions for social good, Powered by programs Like Entrepreneur First (EF), the opportunities to get involved in (or found your own) a high-impact social enterprise are endless. With massive financial tailwinds and a blueprint for growth, these are some Canadian startups you should know about.

Agota Health

EF alumni Phil Protomani and Dan Pappo launched nurse agency management software to save hospitals hundreds of admin hours by automating how health care staffing services are procured and scheduled. When Covid rocked a ubiquitous nursing crisis in North America, this startup stepped in to streamline temporary staffing management so hospitals could operate more efficiently. Since joining EF’s Toronto cohort, Agota Health has become a trusted source for staffing agencies and travel nurses to fill shifts. Next, the team plans to enable nurses to practice independently by offering their network directly to hospitals. Learn more about career opportunities at Agota Health Here,

up being

In response to growing concern over insufficient mental health resources, UpBeing co-founders Sam Davieau and Sean Kortschot are using artificial intelligence to automate the way you measure, understand, and improve your habits. By providing valuable insights, UpBeing aims to help people take the necessary steps to improve their mood and overall mental health. Although currently in pre-product launch, there are many ways the company is already using its data to make an impact in the way it educates communities and develops their well-being. Learn more about career opportunities at UpBeing Here,


With a bold mission to directly support companies fighting climate change through financial infrastructure for the carbon economy, Rishabh Varshney and Tony Q have partnered with farmers, landowners and project developers around the world to reduce and reduce costs with working capital. Created Sequester to align corporate buyers in reducing. remove emissions. At the core of this startup is a standardized carbon management layer, which they call “carbon rights,” designed to increase profitability for sequestration companies, while providing businesses with future rights to offset and retire Has been provided. Sequester’s goal for the new year: to double the supply of high-quality supplies and fund more carbon projects that protect the planet. Learn more about their exciting career opportunities Here,

This is not a generational fad – companies focused on social good are vital to Canada’s future work, and investing in them is not only financially smart but integral to the country’s economic success. With companies like Agota Health, UpBeing and Sequestr, a roster of inspiring startups have found a launch pad at Entrepreneur First. Designed to connect potential co-founders with one another in a supportive environment where they can test ideas and get their companies off the ground, the program has created companies with a combined value of more than $10 billion. Portfolio supported.

If you’re a self-starter looking to embark on your founding journey and generate social good, consider Entrepreneur First’s North American Cohort your invitation to make your business-ownership dream a reality.

Learn more about Entrepreneur First and be notified when applications open for the Fall 2023 cohort here,

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