virbelaTechCrunch, a platform that creates virtual worlds for remote work, learning and events, has released its 2023 enterprise metaverse trends and predictions.
The company grouped the trends into three categories: innovation and investment, employee experience and management, and security in the metaverse.
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innovation and investment
Wirbela predicts that next year, Metaverse products will launch in an effort to make the hypothetical use cases real. The company says it is starting to look at “metaverse budgets,” and internal “metaverse teams” as the companies begin to take another step toward making actual plans for the technology.
Virbela also predicted that while companies were struggling with adjusting to hybrid work in 2022, this coming year, they will respond better and look to virtual worlds and the metaverse for solutions.
Wirbela suggests that companies can start with low-risk metaverse programs to create value across teams, and as the metaverse becomes second nature, we’ll see them add complexity.
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Employee Experience, Management and DEI in the Metaverse
When it comes to the employee experience, Virbela reports that the Metaverse space will help give a greater voice to workers who may feel reluctant to speak up in the physical world, allowing for a greater diversity of views.
“Being present and ‘seen’ with colleagues again, but without the constraints of physical location, will lead to better work-life balance, employee health and happiness both inside and outside of work.”
In 2023, we will see a change in individual contributor, management and executive roles. Some may disappear as global teams become more efficient. Meanwhile, others will create roles to manage remote work, create communication channels, set new productivity benchmarks, and define the culture. Access to the Metaverse will take priority for companies over fancy hardware like headsets.
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Regulation and Security in the Metaverse
Governments will have a multidimensional relationship with the Metaverse. The company said that due to the “lax central regulatory environment for Web2”, social media has started exploiting user data and has become a channel to manipulate human behavior.
2023 will be a year where industry leaders and government officials will need to focus on working together on regulation and privacy controls, and be more thoughtful about the value proposition that keeps communities and individuals in the metaverse.
Virbela suggests that deeper collaboration within the metaverse will help companies become more transparent, eliminating the need for remote employee tracking tools.
“The metaverse is the next iteration of the Internet, but with security,” notes Virbela. “While we will keep talking about “openness” and decentralization to the public – in the B2B world, it will prioritize privacy and security. Our clients are really demanding walled gardens as they comply with GDPR and other Enterprises are grappling with compliance issues.
